It has been reported that Elon Musk is the driving force behind the recent changes at Twitter, which are part of his plan to transform the platform into "X, the everything app." This move comes after Musk took over as Twitter's head by removing the previous CEO, Parag Agrawal, almost seven months ago.
Linda Yaccarino, who has over 30 years of experience in media and advertising, most recently served as NBCUniversal's Chairman of Global Advertising and Partnerships, has been appointed as the new CEO of Twitter. While Musk will oversee the company's product and technological development, Yaccarino will be responsible for its business operations.
By appointing Yaccarino as CEO, Musk seems to be positioning Twitter for a new phase of expansion and innovation. Musk's vision for "X, the everything app" suggests a potentially groundbreaking project with the capacity to revolutionize social media, possibly utilizing Elon's long-desired blockchain-based decentralized network.
By bringing on board an experienced CEO like Yaccarino and refocusing his attention on product design and technology, Musk is making a bold wager on the future of social media, whatever form "X" might take.