The event opened with Apple's big announcement of the M3 series chipsets, marking a significant leap forward in chip technology. These ARM-based System on a Chip (SoC) are built on a cutting-edge 3nm process designed exclusively for Mac. The M3 series includes the M3, M3 Pro, and M3 Max chipsets, each boasting impressive advancements in performance and efficiency.
- 25 billion transistors
- 8-core CPU and 10-core GPU
- 24GB unified memory
- CPU is 35% faster and GPU is 65% faster than the M1
M3 Pro Chipset:
- 37 billion transistors
- 12-core CPU and 18-core GPU
- 36GB unified memory
- CPU is 30% faster in single-threaded performance, and GPU is 40% faster than the M1
M3 Max Chipset:
- 92 billion transistors
- 16-core CPU and 40-core GPU
- 128GB unified memory
- GPU is 50% faster, and CPU is 80% faster than the M1 Max
- The M3 series chipsets also bring improvements such as a 60% faster Neural Engine with 16 cores, AV1 decoding, and rendering speeds that are 2.5 times faster than the M1, all while utilizing only half the power of their predecessor.
Following the introduction of the M3 series chipsets, Apple unveiled the next generation of MacBook Pro laptops, all powered by these impressive chipsets. The 14-inch MacBook Pro, equipped with the M3 chipset, delivers a remarkable 60% increase in performance compared to the previous 13-inch model with the M1 chip.
The 14-inch and 16-inch MacBook Pro models featuring the M3 Pro chipset offer a substantial 40% performance boost over the prior 16-inch model with the M1 Pro. Not to be outdone, the M3 Max chipset takes performance to new heights, making these laptops 2.5 times faster than the 16-inch MacBook Pro with the M1 Max.
All MacBook Pro models now feature Liquid Retina XDR displays, offering a 20% increase in brightness for SDR content, with a peak brightness of 1600 nits for HDR content. These laptops also come with Wi-Fi 6E, Bluetooth 5.3, support for up to four external displays, and a massive 128GB of LPDDR5 unified memory.
The 14.2-inch and 16.2-inch models feature Liquid Retina XDR mini-LED displays, ProMotion technology with an adaptive refresh rate of up to 120Hz, and other impressive enhancements. However, it's important to note that even the base model with the M3 chip continues to offer 8GB of RAM in 2023, reflecting Apple's choice of RAM configurations.
In addition to the MacBook Pro updates, Apple also gave a significant boost to the 24-inch iMac by introducing the M3 chip. This new System on a Chip (SoC) features an 8-core CPU, providing a substantial performance improvement compared to the 2021 model with the M1 chip.
While the display remains unchanged at 4.5K Retina, the enhanced iMac now supports up to 24GB of unified LPDDR5 memory and features a GPU with hardware-accelerated mesh shading and ray tracing capabilities. The pricing options for the 24-inch iMac with the M3 chip cater to various user needs and budgets.
The iPhone 15 Pro Max shines with cutting-edge camera technology, 5G connectivity, and remarkable performance, making it an enticing choice for both content creators and everyday users.