Users can personalize their experience by giving the chatbot a name and customizing their chat wallpaper. Although conversations with My AI will be stored and reviewed to improve the product, users are advised not to share any confidential information with the chatbot or rely on it for advice. The chatbot is not a search engine but is rather intended to be an interactive persona within Snapchat. My AI has been designed to avoid biased, incorrect, harmful or misleading information, but Snapchat acknowledges that errors may occur. The company encourages users to provide feedback by holding down any message from My AI.
Snapchat believes that incorporating AI technology into its messaging platform has the potential to enhance user engagement and connection. The company notes that the chatbot has been designed to avoid harmful or misleading topics, given its significant youth audience. The addition of My AI may also contribute to increased paid subscribers for the platform, which has surpassed two million users.