Starting October 9th, Spotify has locked some features that were previously available to free users in India. These now exclusive features include:
- Playing songs in a specific order: This feature is no longer accessible to free users.
- Tapping back to listen to a particular portion of a song: This convenient option is now off-limits for non-paying users.
- Repeating or going back to a previous song: Free users will no longer enjoy this playback flexibility.
This change has sparked a significant debate and dissatisfaction among free users in India. Here's why:
Reduced User Experience: Free-tier users, who have been a vital part of Spotify's growth, now face a reduced user experience. These restrictions limit their control over their music playback.
Pushing Premium: Many users see this move as an aggressive push to encourage more people to subscribe to Spotify Premium. While promoting premium subscriptions is a standard business strategy, the abrupt restriction of previously free features feels heavy-handed.
Competitive Market: India's music streaming market is highly competitive, with several players vying for users' attention. Users have alternatives that may offer a more favorable free experience, and this move might prompt them to explore other options.
Spotify's decision to restrict certain features for free users in India has generated controversy and discontent. While the company's goal is likely to drive more premium subscriptions, the abrupt and sweeping nature of this change has left many users dissatisfied. In India's competitive music streaming landscape, Spotify's move may inadvertently push some users to explore alternatives that offer a more comprehensive free experience.