A YouTube user by the name of Sazk100 shared a screenshot of a pop-up notification received on YouTube indicating that ad blockers are no longer permitted on the platform. This means that users with activated ad blockers will not be able to watch content on YouTube. The leak also suggests that users can subscribe to YouTube Premium, which offers the ability to remove ads and additional premium features.
While it is possible that the current ad blocker program is a small experiment, it could have significant consequences. YouTube is conducting a global test that notifies users with ad blocker applications to disable the feature in order to allow ads to run freely on the platform.
Last year, Google experimented with a feature that seemed to prevent viewers from skipping certain ads. This move is seen as an effort to combat the trend of declining ad revenue. Despite this, YouTube continues to attract a large number of subscribers and content creators, and its revenue has been increasing recently.